The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Can Hand
Agency: Bridge Worldwide / Cincinnati
Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody
Agency: DIGITAS, NY / New York
Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
Sleepless at Playground
Agency: Akestam Holst / Stockholm
Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Augmented Reality
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
Resotweetion
Agency: AKQA / San Francisco
Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Big Brother Brasil Linea Test
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single
5 runners 650,000 followers
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Test Machine
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Booth Interactive
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single
Liverpool Interactive Wall
Agency: Elvis / London
Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Nibbles Boutique
Agency: Hyper / london
Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
The oneworld Travel Library
Agency: Imagination / New York
Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School
Agency: JWT India / Mumbai
Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10188N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner II
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10189N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
YouTube Clock
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10190N
Award:
2010 Interactive Merit Award
Agency:
Grey Paris / Paris
Client:
WELL
Title:
WELL ULTRA RESISTANT
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10191N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
WWF Earth Hour "Computer"
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10192N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10193N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
NCPC
Title:
Dolphin Boy
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10194N
Award:
2010 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Booby Trap
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10195N
Award:
2010 Interactive Merit Award
Agency:
Bridge Worldwide / Cincinnati
Client:
Procter & Gamble
Title:
Can Hand
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10182N
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
T.G.I. Friday's
Title:
Call Woody
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10183N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner I
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10184N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia - Draw Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10185N
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Playground Outdoor Equipment Stores
Title:
Sleepless at Playground
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10180N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10181N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
10228N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10238N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT
Title:
Big Brother Brasil Linea Test
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10196N
Award:
2010 Interactive Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
5 runners 650,000 followers
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10197N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Test Machine
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10198N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Booth Interactive
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10199N
Award:
2010 Interactive Merit Award
Agency:
Elvis / London
Client:
Virgin Trains
Title:
Liverpool Interactive Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10200N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10201N
Award:
2010 Interactive Merit Award
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10202N
Award:
2010 Interactive Merit Award
Agency:
Hyper / london
Client:
Cadbury Dairy Milk
Title:
Nibbles Boutique
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10203N
Award:
2010 Interactive Merit Award
Agency:
Imagination / New York
Client:
oneworld
Title:
The oneworld Travel Library
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10204N
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
DTC
Title:
Drop Everything for Love
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10205N
Award:
2010 Interactive Merit Award
Agency:
JWT India / Mumbai
Client:
Maharashtra Janavikas Kendra
Title:
Street to School
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10206N
Award:
2010 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10207N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Supply Chain Interactive Billboard
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10208N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10209N
Award:
2010 Interactive Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Axe Music Star Actions
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10210N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iPhone Times Square App
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10211N